Martell Cognac Advertising Campaign
Martell is one of the oldest French cognac houses, the spirits leading sellers over the world. In 2016, Martell introduced a new line in the United States: Martell Blue Swift, the first-ever spirit drink made of cognac VSOP and finished in bourbon casks.
Martell commissioned me to produce this advertising campaign for the new product launching. We designed to show a sophisticated urban lifestyle with the new product. The brand ambassadors from all over the US are invited to Atlanta for this campaign.