The Martell Way

The Martell Way is a campaign launched by Martell Cognac in 2018. It is an activation of new line Martell Blue Swift in the major cities in the United States: Atlanta, Boston, Chicago, Detroit, Dallas, Houston, Las Vegas, Los Angeles, New York, New Orleans, Miami, Philadelphia, St. Louis, Washington DC. Shine Lightbox created whole concept and executed this entire marketing campaign. #TheMartellWay